Wednesday, May 10, 2006

MetrohmPensalab



SCENARIO | This is the solution that I created for Metrohm Pensalab, two companies that merged recently. Metrohm is a swiss company , which is the largest company in the world in chemical ion analysis and Pensalab is number one in Brasil in selling quality instruments and services for all industry fields.



CONCEPT | The design reflects the idea of clarity and precision - expressed through the typeface (Myriad Pro Family) and friendly personality - an easy to approach company, given by the colors. The path chosen for the development of the new brand was to create an independent identity, however keeping a relationship with the primary brands, in order to beneficiate from the already built awareness that those brands have. The chosen element to link the primary brands and the new one was the color. Both primary brands have a strong identity based on their colors, and they worked superb together.



ICON | The icon was created to help the identity to be distinctive and flexible.

3 Comments:

At 3:19 AM, Blogger mantelli said...

Muito bom, hein, Ca? :-)

 
At 6:59 AM, Blogger mondopanno said...

Ficou superbonito. Você tem razão quanto às cores, elas se deram muito bem juntas.

 
At 12:27 PM, Blogger OLEGA said...

Achei simplesmente o MÁXIMO !

 

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