Thursday, May 11, 2006

Book Review: The 22 Immutable Laws of Branding


If you want to start reading about branding, I really recommend that you buy this book first. As my husband says, if you memorize this laws, hardly you will be doing any big mistakes in branding.
Authors are Al Ries and Laura Ries. They are constantly quoted in several books about the same subject. Great book.

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